How to Design a flyer

How to design a flyer

There are no rules to be followed when designing a flyer: it's all about your creativity and the product, service, or event that you will be promoting. As flyers aim to reach a maximum number of people, they are often designed using bright colors, bold text, and attractive images. In an effort to offer unique look and feel some designers create stylish and simplistic flyer designs, using thin fonts and mild colors.

Whichever direction you decide to follow, MyDraw will help you design your flyers in no time. Go through this tutorial for some valuable tips on flyer design.

Designing flyers: the size

While some advertising materials have standard sizes, this isn't valid for flyers. Their size depends greatly on the country you're printing in, the size of paper which the print house is offering, the printing machines they use, and a large number of other factors.

Nonetheless, there are some typical flyer sizes, which you'll find in the table below.

FormatSize in inchesSize in mmSize in pixels
Small Business Flyers4.25" x 5.5"108 x 140409 x 529
Long Business Flyers4.25" x 11"108 x 280409 x 1058
Wide Business Flyers8.5" x 5.5"2016 x 1407620 x 529
Full Page Flyers8.5" x 11"2016 x 2807620 x 1058
1/8 Page Flyers2.625" x 4.125"67 x 105253 x 397
1/8 Page Wide Flyers2" x 5.5"51 x 140193 x 529
1/6 Page Flyers4.125" x 3.375"105 x 86397 x 325
1/6 Page Wide Flyers5.375" x 2.625"137 x 67518 x 253
1/4 Page Wide Flyers2.625" x 8.375"67 x 213253 x 805
1/3 Page Flyers5.375" x 5.375"137 x 137518 x 518
1/3 Page Wide Flyers3.375" x 8.375"86 x 213325 x 805
1/2 Page Flyers5.5" x 8.5"140 x 216529 x 816
1/2 Page Wide Flyers10.875" x 4.125"276 x 1051043 x 397
Full Page Wide Flyers5.5" x 17.5"140 x 445529 x 1682

In this tutorial we'll use half A4, i.e. A5 (148mm x 210mm / 5.8" x 8.3"). This size can be very convenient if you're planning to print a small number of flyers, using your desktop printer.

Choosing your background

Once the decision for the size of the flyer is taken, it's time to choose the background you'd like to use. With MyDraw opportunities are endless: background image, a huge variety of hatch styles, simple gradients, radial gradients, advanced gradients, and simple colors. Here's a preview only of the Advanced gradient and some of the predefined styles you will find in MyDraw.

Advanced gradient fill

For the purpose of this specific tutorial, we will apply an image background fill, as many of the templates within our Invalid Page Link. Page with ID:Flyer does not exist.Gallery.

*When adding an image, don't forget to select the Embed box: otherwise if you send the file to someone else afterwards, they may not be able to see the image.

Creating the layout: text, titles, additional elements


Adding the elements of the flyer in MyDraw is extremely easy. Simply navigate to the library browser (on the left side of MyDraw), select a shape and drag it inside the drawing area. You can modify every aspect of the shapes, until you are absolutely satisfied with the results. Here's a preview of a quickly designed flyer:

Flyer



Looking for inspiration?


If you're feeling stuck, head off to our Templates: you will find lots of fresh and modern designs which you can edit freely to match your demands.