Customer Journey Template

The customer journey is the complete sum of experiences that customers go through when interacting with the company and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer.

How to create a customer journey map in MyDraw?

• Open MyDraw and create a “Blank Drawing”.
• Right click on the page and select “Page Properties” to choose the page size, background, theme, etc.
• Use the Predefined Library to “drag and drop” your shapes.
• Layout your text, Navigate to the Home tab of the ribbon and use the Text section to change- size, font, fill, stroke.
• Go to the “Paragraph section” to align and position your text on the page.
• From the “Design tab” you can choose a theme, shape style, orientation of the page, size and many more.

Tips and Questions

• What the customer is doing at each one of the stages?
• What will encourage your customers (or discourage them) from moving to the next stage? What kinds of emotions do they feel in each one of the stages?
• Where do customers get hung up? Do they have questions and have a hard time finding answers? Could their uncertainties cause them to give up and find a different company?
• What kinds of obstacles do customers confront in each of the stages? Is cost a factor? The return policy? Think about anything that might cause the customer to give up and not complete the sales cycle while moving through the customer journey.