A SWOT analysis is a strategic business planning tool that is used to determine an organization’s current Strengths, Weaknesses, Opportunities and the Threats it faces.
The purpose of this common framework is to get managers to consider every aspect that could potentially impact the success of a new project.
The grid is a composite of 4 main elements and then divided into subcategories. Each element of the grid has to consider the internal and external factors and then come to an action plan.
Mind mapping your grid can help you explore your ideas, consider key objectives and create a clean design with easy to comprehend structure.
