Sales Process for Ecommerce Shop Template

This is a Sales Process for an Ecommerce Website template that explains the stages of online purchase via any kind of retail shop. The template presents the data flow and checks between departments to complete the order. The template is 100% customizable and you can edit every aspect of it with a few simple clicks in MyDraw.

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Sales Process Ecommerce Swimlane

The process of making an online purchase

An e-commerce shop functions with the same purpose as a physical store- to sell goods or services to a client. The difference is in the management, distribution, and checks, as it is done in the virtual space but the procedures are more or less the same.

A potential customer visits the online marketplace and browses through a set of items organized in different categories. If you have set for the store to have a profile he/she can put the desired products in a list or basket. At the point of the purchase, he sends a request to the store and chooses a payment method, delivery, picks up from a physical shop, etc. On the other hand, the merchant has to check if item/s are in stock and confirm the order via email or phone call.

Summing up the process: Accept the order> Process the order> Ship/ Send the order.

Delivering process and Cancelation

Before the items are sent the buyer can cancel the order through the online store. Also, most e-commerce shops have a 14-day or longer, depending on the goods/services return policy. In some cases, the taxes are covered by the merchant, but it depends on the occasion and agreed with terms in the policy.

Sales Funnel

Pros and cons of an e-commerce shop

  1. No rent and fewer taxes.
  2. 24/7 availability and less staff.
  3. No physical limitations( worldwide) and higher reachability.
  4. Simplified sale tracking and shipment of orders.
  5. Easy to collect customer data for marketing and advertising campaigns.
  6. Operates in pandemic situations.
  1. Although you can ship worldwide, you have to calculate taxes and shipment.
  2. Credit card fraud.
  3. Website getting hacked or in maintenance.
  4. Abandonment of shopping carts.
  5. Higher demand over the last years for social media marketing and advertising.
  6. Customers expect fast and free delivery.
  7. Technical inquires.

Overall an e-commerce business can save you time and money, expand your customer base and track sales easily. However, it is an investment and has risks. Some challenges can include payment and data fraud, fierce competition, and discount-seeking consumers.

Examples of e-commerce businesses

  • Online-retail shop
  • Dropshipping
  • Wholesale
  • Digital/ Physical products/services
  • One-time payment/ Subscription based plans