This is a free Growth Measurement infographic template that any business can use to indicate the company’s position on the market, make comparison analysis, or annual performance/percentage rate. The template is a 100% customizable and you can edit every aspect of it with a few simple clicks in MyDraw.
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Market growth is the increase in the size of a market. The market may be for a single product, a product line, or an entire industry. Market growth is typically expressed as an annual percentage rate. Comparing your company’s growth to the market growth rate provides a critical measure of performance.
How to determine measurement growth?
- Define the market you want to measure.
- Select the period you want to cover.
- Assess your customer base and determine whether that has increased.
- Compute revenue growth.
- Calculate workforce growth.
- Find your market share growth.
Calculating Value Growth
- Calculate the company's book value.
- Measure market capitalization.
- Find cash flow growth.
- Calculate the price/earnings (PE) ratio.
Estimating the market size is the first step in determining if an investment is going to generate an acceptable rate of return. A company planning to launch a new product in an existing market or expand into a new geographic one needs to know the potential market size to determine the minimum it must invest in sales and support staff to gain market share.
- Define your target customer profile.
- Calculate the number of potential customers.
- Find the average annual consumption per potential customer.
- Determine an average selling price, which depends on your product positioning strategy.
- Multiply the number of potential customers by the average selling price and the average annual consumption to calculate the estimated market size.
